DWG 002 Work · 02/03 · AI agent · in-house
An autonomous agent that plans, writes, designs and publishes a company's Instagram and Facebook content, with a single human approval.
Project sheet
- Type
- Custom AI agent, in-house
- Platforms
- Instagram, Facebook
- Control
- Discord, from a computer or a phone
- Running cost
- €0 in software and services
01The need
Posting regularly on social media takes time: finding a topic, writing, designing a visual, editing a video, publishing at the right time. For a small company, it's often the first task to be dropped.
The goal: hand the whole chain to an agent, while keeping control over everything published in the brand's name.
02Why we built it
We set ourselves one constraint from the start: an agent that costs nothing to run. No subscription, no paid AI, no data sent to an outside service.
Before building anything, we tested a small open-source AI model running locally, on real cases. It was enough: everything else was built around it.
03What it does
- 01
Always-fresh topics
An editorial calendar that varies themes and follows the seasons, without repeating itself.
- 02
Copy for each network
Captions, on-image text and hashtags, reviewed by automatic checks.
- 03
On-brand visuals
Several alternating layouts, always true to the brand guidelines.
- 04
Animated reels
Every post becomes an animated vertical video, with music.
04How it works, step by step
- 01PrepareThe agent picks a topic and writes the content.
- 02CreateIt produces the visuals and the reel.
- 03ApproveOne click in Discord to approve or ask for another version.
- 04PublishThe content goes out automatically on schedule.
05What it brings
- 01A steady presence, for a few minutes a day
- 02A consistent visual identity
- 03Nothing is published without human approval
- 04No subscription: the AI runs locally
Services involvedAI Integration →
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